Turning international executive expertise into actionable strategy
I help leaders and teams blast through barriers that are holding them back.
Some Organizations I’ve Co-Created With:
Recruiting and High Potentials
Talent Acquisition
Management Development
Education Conglomerates
Global Media Enterprises
Human Capital Software, Products, and Services
For the past 26 years, I've been coaching, advising and educating teams in these sectors and areas:
Intimately working with small teams to conglomerates with over 160k employees showed me the countless mistakes that occur in each and every organization. Individuals, Teams Organizations
This quarter century of experience has equipped me with a unique global perspective that completely changed my approach to:
Coaching and Upskilling
Bridging Knowledge Gaps
Leadership
Business and Sales Development
Talent Management
Human Resources
Whether it's a one-off workshop or a in-depth coaching program, I want to equip your A-Team with lasting skills to foster your organization's success.
What my clients have to say about me…
Sasha Fast, Associate Vice President - Talent & Learning | NBA
“I've worked with Freddie for about 10 years now of and on across many different HR projects and initiatives. He is someone who consistently shows up with a wealth of knowledge…”
“I've worked with Freddie for about 10 years now of and on across many different HR projects and initiatives. He is someone who consistently shows up with a wealth of knowledge across leadership development, cross-department/cultural collaboration and executive coaching. I lean on him for advice and mentoring all the time as his insights have truly been beneficial as I've worked across multiple different industries.
He has a great way of putting himself in everyone's shoes to help you think differently, allowing you to find solutions that can work in all different situations. I look forward to tapping him and his skillset for many years to come.”
Tom Hoffman, Founder | Gemba
“Freddie moves things forward.”
“He is an incredible corporate diplomat, especially by meaningfully connecting the right tech and business folks from a wide network. I got to know him from his HR role at Bertelsmann, which is the parent company of RTL Group which is the parent company of Fremantle - which is itself is an impressive feat in how far reaching in a massive and complex international media conglomerate Freddie can make it still feel and act like a tight community.
He directly helped me transition to NYC work life after 16 years in Los Angeles when I transferred Fremantle offices. For example, given NYC is a kinder time zone to work with a large volume of Bertelsmann companies than Los Angeles was, Freddie was able to immediately show me opportunities to collaborate with some incredibly smart tech colleagues both in New York and in the wider group in Europe that allowed us to bond and create innovative and impactful projects. These relationships have become invaluable to my work up to today. Freddie was also an invaluable mentor to me personally as I transitioned from social media to AI just last year.”
Jason Munro, Vice President - Business & Legal Affairs | BMG
“Freddie is one of the few people I trust to navigate complex HR challenges alongside me. His coaching has had a profound impact on my team…”
“I've had the pleasure of working with Freddie since 2011, and over the past decade, I’ve collaborated with him on a wide array of initiatives, from HR strategy to coaching several high-potential team members. Freddie is one of the few people I trust to navigate complex HR challenges alongside me. His coaching has had a profound impact on my team, helping propel individuals forward in their careers with noticeable, lasting results. I highly recommend working with Freddie; the outcomes he delivers consistently provide exceptional value.”
Ashley Villone, Director - Royalty & Client Services | BMG
“Within our first couple sessions I was already gaining a better sense of who I was and wanted to be, professionally and personally. He helped me uncover some areas in my life that were preventing me from reaching my full potential…”
“When I moved into the role of Director, my boss offered the opportunity for professional coaching with Freddie. I jumped at this opportunity and I’m beyond thankful for everything Freddie did for me.
Within our first couple sessions I was already gaining a better sense of who I was and wanted to be, professionally and personally. He helped me uncover some areas in my life that were preventing me from reaching my full potential and was the guide to help push me into the uncomfortable. From Freddie’s coaching, I went from being a new people manager of 4 people to 9 people because he helped give me that confidence boost I needed to throw my hat in the ring for more. Even though this was intended to be professional coaching, the amount of personal growth I gained through our conversations is amazing. We laughed, we cried, we sat in silence while a tough moment passed through from certain topics and I came out so much stronger than when I entered. I would highly suggest working with Freddie as you’ll be surprised what you may get from it that you weren’t expecting.”
Andreas Katsambas, President & COO | Chartmetric
“Freddie’s support during the onboarding process at BMG was instrumental in setting a positive tone for my experience at the company…”
“I am pleased to write this letter of recommendation for Freddie Helrich, a professional whom I had the pleasure of working with during my time at BMG. Over the years, Freddie has proven himself to be an invaluable resource and an exceptional leader. It is without hesitation that I highly recommend him for an executive coaching role.
Freddie’s support during the onboarding process at BMG was instrumental in setting a positive tone for my experience at the company. From the outset, he was proactive and thorough in ensuring that I had all the resources and knowledge necessary to succeed. His guidance didn’t stop there; he invited me to several leadership development sessions, which I found not only insightful but also truly engaging. These sessions had a lasting impact on my professional growth.
In addition to his contributions to leadership development, Freddie played a crucial role in many HR functions at BMG, including hiring and training new employees. His ability to identify and nurture talent is one of his standout qualities, and he has consistently demonstrated a keen understanding of organizational needs and team dynamics.
Even during challenging times, such as the COVID-19 pandemic, Freddie went above and beyond by offering valuable career advice. He encouraged me to explore additional executive programs to expand my skill set, and his mentorship has proven to be a great asset as I continue to grow professionally.
Though our professional paths have diverged, Freddie and I have stayed in touch over the years, and I continue to rely on him for sound career advice and guidance. His integrity, wisdom, and ability to foster leadership in others make him an ideal candidate for an executive coach role.”
Katherine Kvellestad, Director - Associate Managing Editor | Penguin Random House
“He helped me to identify and map out actionable goals and gave me the tools to pursue them with confidence.…”
“I had the pleasure of being coached by Freddie through Bertelsmann’s HR when transitioning into a new role at Penguin Random House Canada. From the outset, Freddie’s thoughtful and authentic approach stood out. He has a remarkable ability to ask insightful, driving questions that encouraged me to explore my strengths, interests, and leadership style. His guidance helped me not only lean into my skills in the present but also plan well for the future.
Coaching sessions with Freddie were low-pressure and high-impact. His candid spirit and straightforward approach created an environment that helped me feel comfortable being open about my career aspirations and move beyond my hesitancy around my future goals. Our sessions were a great balance between structured guidance and room for personal discovery. He helped me to identify and map out actionable goals and gave me the tools to pursue them with confidence.
As a result of our work together, I’ve been able to take on greater responsibilities aligned with my interests, engage more actively on company initiatives, and own my contributions within my team. Freddie also helped me clarify my vision for growth, equipping me with a roadmap that gives me confidence, excitement, and (most importantly), next steps toward my long-term goals.
I would happily recommend Freddie to anyone seeking coaching or leadership advisory services. As an early-career professional, his guidance has been invaluable in building a bridge between my present goals and future ambitions. Whether you’re looking for clarity, a strategic plan, or simply someone who gets what makes you tick, Freddie’s your person!”
Adam Santos-Coy (PCC) Owner, ASC Partners
“Freddie has a knack for creating an environment where growth feels both achievable and exciting.…”
“Freddie is an exceptional coach, as well as a real mensch who combines deep expertise with an authentic warmth and relatability that immediately puts you at ease. He truly is the rare kind of professional who is seriously good at what he does without ever taking himself too seriously—a quality that makes working with him not only effective but genuinely enjoyable.
Freddie has a knack for creating an environment where growth feels both achievable and exciting. His depth of knowledge is matched only by his kindness, and he has a unique way of breaking down complex challenges into insights and actions that feel completely accessible. You walk away from every session feeling empowered and equipped to take on whatever is next; you walk away feeling grateful that someone who cares that much about others is in your life.
What truly sets Freddie apart is his authenticity. He connects with people on a human level, making even the most daunting goals feel within reach. When you are talking with him, and working with him, you sense and experience not being alone. If you’re looking for a coach who will challenge, support, and inspire you while keeping things refreshingly real, Freddie is the one.”
My Certifications
Does this sound familiar?
Leaders falling behind
Your executives use outdated approaches while competitors sprint ahead with fresh strategies.
HR stuck in paperwork
Your HR team drowns in admin tasks instead of driving strategic growth.
Top talent walking away
High turnover and external hiring drain resources while your competition is building stronger teams.
Innovation is a taboo topic
While others create breakthrough solutions, your team stays stuck in old patterns.
Teams going nowhere
Low productivity and engagement sink your results as deadlines slip through your fingers.
Culture is taking a dive
Good people leave, morale drops, and costs pile up from constant turnover.
My services
How we can work together
Executive Coaching
Forget one-size-fits-all coaching programs. Your challenges, your goals, your personalized game plan.
How we can work together
Leadership Development
Raw, practical strategies and training that actually move teams forward.
How we can work together
HR Advisory
Let’s turn HR headaches into strategic advantages that attract and keep top talent.
How we can work together
Workshop Sprints
Skip the boring slides. Get hands on solutions that stick and drive change.
My expertise
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After 25 years working with global teams, I've learned leadership isn't about theory. Rather, about understanding people, work culture, and what motivates the individuals at each organization.
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From working with media giants all the way to startups, I've seen what can make or break a team's sales process. Success comes from combining genuine relationships with practical sales strategies.
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Managing talent is no easy task, great talent management isn't about HR systems. It's about understanding human dynamics.
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Working through major tech transitions showed me how critical it is to balance data with human insight. Numbers tell stories, people make them happen. Transitions can be scary, but it’s often needed to stay competitive.
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Working with dozens of established leaders showed me that great leaders aren't born - they're built through an actionable roadmap and continuous honest feedback.
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My approach to coaching has always been to ditch the textbooks and stick to practical solutions.
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I see myself as an international bridge builder. I’ve helped numerous corporations from Germany find their feet in the US by connecting them with the right people and creating clarity.
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I love helping teams identify and grow future leaders. The secret? Giving aspiring leaders real challenges, not just theoretical exercises.
